Does My Small Business Really Need a Press Kit?

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705

Summary:
Many small business owners don't give a press kit a second thought, possibly because they believe a press kit is just for the press custom-chassis.com In my opinion, the term "press kit" is misleading because press kits aren't just what their name implies.


Keywords:
small business press kit identity


Article Body:
When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one infrontofyournose.com At least, I think you’d wonder why if you think a press kit is just for the press idgexpoasia.com But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies rabuorvillageproject.org

I prefer to call them small business information kits or information packages instead because that’s what they really are elbe2008.org They are meant to inform everyone, not just the press about you and your business.

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company--who you are, what you do, how you can benefit them jiankong88.com In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards edepc1.com

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card fundacionramossucre.org

Say you’re at a party and someone asks what you do socinovamigration.org You’d probably just give them your business card revistafuentes.org But your business card gives this business contact only the briefest information about your company therockthecradleblog.com

So, you might also ask for their name and address, and send them an information kit the next day cn-dot.com Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far kepzesesgyakorlat.com Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit christelijkcentrumgroningen.org

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how schoolofdramaindia.com Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do gaspriceprotest.com

Your information kit on the other hand, answers all the questions smbe2009.org It tells people who and where you are, just like your business card does iraqredcrescent.org But instead of one little line suggesting what you do, your information kit tells people exactly what you do colegioespanolcervantes.com How well it tells them what you do depends on how good your copywriting is.

And it tells them how to buy, (with your convenient order form for example, or by phone or fax, with cash, check or credit card) and when to buy (today, right now, before the special offer expires) njcleanelections.com

Your business card doesn’t have the room to tell people why they should buy from you, but your information package does thevictoriaroberts.com And not just by telling them you’re the biggest, the best, and of course the most innovative either roadtoguantanamomovie.com

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective areyouiffy.org Everyone wants to know how what you do can benefit them dedelefilm.com How you can save them time or how you can save them money, or how you can make their life just a little bit easier deathtec.com

One last word on presentation of your small business identity package hseepregional-ix.com It’s almost as important as what you say hseepregional-viii.com A professional image can go a long way in assuring potential clients your small business is the one they want to do business with traffickjam.org

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one futuralliaqatar2009.com And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image-- a matching corporate identity package, information kit and small business web site.

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